Although I grew up on the East Coast, I’ve had no problem shifting from rainstorms and snowy weather to California’s sunshine and the beaches. While I thrive in certain aspects of beach life, my hair is usually a little, um, angry with me to say the least. The constant running in and out of the salt water really takes a toll on my locks and while I am lucky enough to hit those jackpot hair days where the natural beach waves in my hair are a-flowin’, for the most part, my hair’s been left dry and thirsty!
Luckily, one of my best friends introduced me to YES TO‘s anti-frizz serum. The product itself is amazing — it smells like mango and feels like a non-sticky, silky blanket that protects my hair. But the company’s mission is really the part that gets me going. Not only do they promise that at least 95% of their ingredients are paraben-free, made with recycled materials, and organic, but if you read the back of their packaging, they also inspire the consumer. Their goal is to encourage people to say YES once a day and to smile more. I mean, who can argue with that?!
They also donate a percentage of their proceeds to the YES TO Seed Fund, which actively teaches kids to lead a healthier lifestyle across the world, including proving meals and education for them. Check out the #yestomoment on social media, and remember to find us on Instagram and twitter as well, @buyconscious!
Photos: Leigha Hodnet